VA / Role brief
Understand audiences and create propositions, campaigns and experiences that build demand and brand value.
Role overview
Translate your experience into the evidence this pathway needs.
Paths include growth, brand, product marketing, lifecycle, customer strategy and marketing leadership.
Discuss this roleCore responsibilities
- Develop audience and market insight
- Plan and deliver campaigns
- Measure performance and improve the customer journey
Evidence to prepare
- Demand, conversion or retention improved
- Positioning or customer insight shaped a decision
- Budget allocated using performance evidence
Skills and scope
- Market and customer insight
- Campaign strategy
- Content and channels
- Measurement